Featured Artist – NYLE

I recently posted Nyle’s video for “Let The Beat Build” and if you read the post you know how much I enjoyed the video!  I had to feature Nyle and get some background on how they pulled it off…and as expected..time, energy, planning, and talent.  If you missed the video, I highly recommend checking it out before reading any further!!  Here’s the inside scoop….

Nyle, I was turned on to your video “Let The Beat Build” by our A&R Scout Kiran and have probably watched it 50 times!  I sincerely love the creativity, passion, and what appears to be the unadulterated love of music and performance.  I gotta get into your head a bit and know what it took to make such an original piece.  So let’s dig in…

What’s so impressive is that both the video and audio is recorded simultaneously – LIVE!  How long did it take to plan and choreograph the shoot prior to hittin’ the studio and doing your first run-through?
Plan? Ha! The 32 of us were just sitting around one day and Chadd the director was like “Do guys want to make a music video, so we just did the whole thing that day.” Nah, actually the whole project from start to finish took around 3 months. Alot of it was just planning and booking equipment, the Director of Photography had to see the space and map out the lighting. We were assisted by 194 Recordings  (school run label) who coordinated all the people. … Continue Reading

I love this…

With protools, it’s so easy for mediocre bands to enter the studio and come out sounding great.  Many a time I’ve sat there in the booth cringing at the vocals, then with a few tweaks…  Perfect.  I get it, that’s cool…but lame as well.  Imagine no punch-ins…straight through recordings where EVERYONE had to hit it perfectly or everyone had to start over.  Definitely would make you work harder.  Definitely would force a game plan.  Definitely would inspire everyone to perfect their part and be aware of everyone else in the room.

So check this out…my friend Kiran sent this to me and I’m very grateful for it.  Whether you like hip-hop or not, there are a few thing every musician/artist can take from this.  These are a bunch of NYU students… shot the video in one take. All the audio was recorded live… simultaneously.  You’ve heard me go on and on about offering creative content…your fans want something unique and of quality.  Here’s a great example…

Nyle “Let The Beat Build” from Nyle on Vimeo.

Have you heard of this kid?  Over 250,000 plays on youtube… Get creative and work hard at offering something unique.

Ben