I love this…

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With protools, it’s so easy for mediocre bands to enter the studio and come out sounding great.  Many a time I’ve sat there in the booth cringing at the vocals, then with a few tweaks…  Perfect.  I get it, that’s cool…but lame as well.  Imagine no punch-ins…straight through recordings where EVERYONE had to hit it perfectly or everyone had to start over.  Definitely would make you work harder.  Definitely would force a game plan.  Definitely would inspire everyone to perfect their part and be aware of everyone else in the room.

So check this out…my friend Kiran sent this to me and I’m very grateful for it.  Whether you like hip-hop or not, there are a few thing every musician/artist can take from this.  These are a bunch of NYU students… shot the video in one take. All the audio was recorded live… simultaneously.  You’ve heard me go on and on about offering creative content…your fans want something unique and of quality.  Here’s a great example…

Nyle “Let The Beat Build” from Nyle on Vimeo.

Have you heard of this kid?  Over 250,000 plays on youtube… Get creative and work hard at offering something unique.

Ben